.Post Viewpoints: 15.Ever pondered exactly how an electric engineer finds yourself running an influencer advertising platform? Jonathan Eg, CEO of Partipost, splashes the herbal tea on The Adrian Show.Key takeaways:.Why exchanging formulas resulted in loneliness (as well as a job pivot).The magic formula: legitimacy + uniformity = influencer excellence.B2B influencer marketing in Asia: It's happening, yet little by little.AI influencers: Cool, yet probably won't replace your BFF's Instagram.The repayment issue plaguing influencer marketing (as well as how Partipost is actually addressing it).Fun truth: Jonathan's daddy expects Mondays. Yes, you go through that right.Bottom line: The influencer advertising and marketing yard is advancing much faster than you can easily mention "wipe up." Coming from micro-influencers to artificial intelligence characters, the game is actually changing-- however authenticity still reigns supreme.Thus, just before you underrate that close friend along with 200 fans as "not prominent," remember: on earth of nano-influencers, your bestie could merely be the following significant thing.Listen for additional influencer knowledge and possibly pick up a tip or more for your own Instagram game!